Latest Case Studies

How a regional Victorian brewery uses Opsi by GoTab to keep costing, training and consistency identical across Beechworth and Brunswick — even during a 600-cover Easter weekend.

How the Newtown self-serve bar uses GoTab to connect more than 40 taps, RFID cards, table ordering and open tabs in one seamless experience.

Leveraging GoTab Pass, a radio-frequency identification (RFID) technology, The Market at Malcolm Yards is reshaping the food hall guest experience to make it faster, easier and more seamless for guests to order and pay from multiple vendors all on one tab.

When Ono Brewing set out to cater to their craft beer-loving community, Scott and Cyndi recognized the potential of self-pour beer technology. However, during their launch in 2017, they faced a hurdle—the lack of POS integrations available to complement their PourMyBeer system. Despite their fondness for the PourMyBeer system, they encountered numerous challenges over the years.

How the Brunswick East neighbourhood venue uses GoTab to keep service moving smoothly across every part of the business.

Since 1983, the Magnanini family has been delighting guests with estate wines and homemade delicacies at their winery, restaurant, & distillery. Guests can savor handcrafted gnocchi and savory salami, sample homemade grappa and brandy, and enjoy exquisite French hybrid wines at the on-site distillery, creating an unparalleled hospitality experience.

Stefani Restaurant Group, a cornerstone of Chicago’s hospitality scene since 1980, is renowned for blending authentic Italian cuisine with modern dining trends. In January 2024, they launched their newest concept, Stefani’s Bottega Italiana. The Bottega represents a significant milestone for the group, offering a permanent home for its beloved pasta-making operation and bringing authentic Italian dishes to the community in a quick-service format. With a 40-seat dining room, a retail area featuring imported Italian goods, and a menu of sandwiches, Roman-style pizza, and handmade pasta, the Bottega is both a culinary destination and a local staple.

Overview: A new venue is making waves in the Southeast’s entertainment scene, and it’s called Crush Yard pickleball bar and lounge. With two locations open and a third on the way, the brand has found the winning formula for attracting everyone from seasoned pickleball players to first-timers. By pairing exceptional hospitality with the energy of the nation’s fastest-growing sport, Crush Yard creates an experience that keeps guests coming back. Pickleball is in a rapid growth phase, and the venue provides a family-friendly, community-focused space with great food and programming for everyone.

The Golden Mill, an award-winning multi-level, 15,000-square-foot food hall in Golden, CO, delivers an unmatched hospitality experience with a 56-tap self-pour wall, five food vendors, and some of the best views in the city. Established in 1864 as a flour mill, The Golden Mill was a cornerstone of the local economy, supplying flour to mining towns like Black Hawk and Georgetown. It later transitioned into a livestock feed store in 1954, continuing to serve the community for decades. When the property hit the market in 2018, a group of passionate locals saw its potential for reinvention—preserving the building’s history while transforming it into a thriving, modern food hall that remains a hub for the Golden community.

A New Kind of Sports & Entertainment Venue Located in Porter, Texas, Pickleball Zone is an innovative indoor sports facility designed to cater to the rapidly growing pickleball community. With 10 indoor pickleball courts, an indoor golf simulator, and a spacious bar and lounge area, Pickleball Zone is quickly gaining traction as a destination for both competitive and social players. Since opening in December, Pickleball Zone has already welcomed over 3,000 unique visitors and established a membership base of 350+ players. Recognizing the need to expand beyond just sports, the owners sought to grow their bar and hospitality services—offering a mixology-focused bar, live music, and a welcoming atmosphere for both players and non-players alike.

In 1926, Abraham and Morris Schulman opened their first theaters in Bryan, Texas. Nearly 100 years later, Schulman Theatres remains one of the rare family businesses to reach its centennial, now run by fourth and fifth generation owners Morris, Jacob, Nathan and Clayton Schulman. Today, the company operates seven locations across Texas and is opening its first out-of-state venue in Little Rock, Arkansas, in Fall 2025. Theaters have changed dramatically since the 1920s, and so has Schulman Theatres. Each location now combines first-run films with bowling, arcades, restaurants, and full-service bars, offering families a place to spend entire evenings together under one roof. However, as their operations expanded, technology lagged behind. Concession lines were slowing down guests, and disconnected systems made it difficult to manage multiple revenue streams. That’s when Schulman Theatres decided to pivot. “I’ve gone through several different points of sales that I’ve tested, beta tested, demoed,” said Jacob Schulman, Vice President of Operations. “The thing we loved about GoTab was just how cutting edge it is. Their willingness to partner with us on integrations, to where we can really have that single pane of glass for us as well as for our guests – that sealed the deal.” In less than a month at their East Texas location, GoTab has already helped triple or quadruple sales compared to a previous QR system.

While it was a fast rollout, Stone made important changes to their front-of-house operations to ensure success but still keep hospitality top of mind. This included staff training on GoTab technology so they can assist the guests, touching tables more frequently, using the “concierge” text feature to communicate with guests, and never forgetting to thank guests with a great farewell. The move to complete contactless ordering and payment has been overwhelmingly positive for Stone and their fans.