How we started
The idea for GoTab started when co-founder Tim McLaughlin started his first restaurant and brewery in 2015. Having spent the previous 15 years growing and successfully exiting a thriving e-commerce agency, Tim immediately saw areas where his new restaurant could improve operationally while maintaining their high quality of service.
We saw an opportunity to serve a market eager for innovation but grounded in human connection.
Why Australia?
GoTab’s first major international expansion marks a pivotal step in the company’s growth. In less than a year, the platform has gained traction across Australia’s hospitality landscape, supporting independent craft breweries, leading bars and restaurants, and large-format entertainment venues. The rapid adoption underscores GoTab’s positioning as an entertainment commerce platform purpose-built for high-volume, experience-driven operators as well as a powerful platform for traditional hospitality concepts.
GoTab chose Australia because the market is primed for flexible and unified technology in complex venues. Operators face high wages, increasing operating costs, and a counter-service culture that calls for smarter tools to stay efficient without losing the personal touch.
GoTab chose Australia because the market is primed for flexible and unified technology in complex venues. Operators face high wages, increasing operating costs, and a counter-service culture that calls for smarter tools to stay efficient without losing the personal touch.
A New Era For Australian Hospitality
In its first year, the team have deployed GoTab across some of the nation’s most recognizable venues, including Balter Brewing, 98 Lygon St Bar and Bistro, 4 Pines Brewing, Bridge Road Brewers, Pirate Life Brewing, Eat Street Northshore and Fortress, a next-generation entertainment hub featuring esports arenas and themed taverns.
At GoTab, we back our tech with proper, world-class human support. When you call, you get a real person who understands hospitality, not a bot, not a ticket number. Our team has worked in venues. We know what a slammed Friday night feels like, and we show up when it matters.
Our platform is built to flex around your business, not box you in. Whether you’re running a brewery, a food hall, or a large entertainment venue, GoTab adapts to the way you operate. You’re not forced into one service model or stuck paying for features you don’t need.
At GoTab, we back our tech with proper, world-class human support. When you call, you get a real person who understands hospitality, not a bot, not a ticket number. Our team has worked in venues. We know what a slammed Friday night feels like, and we show up when it matters.
Our platform is built to flex around your business, not box you in. Whether you’re running a brewery, a food hall, or a large entertainment venue, GoTab adapts to the way you operate. You’re not forced into one service model or stuck paying for features you don’t need.
Book a free 15-min Demo
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